Our Black Velvet Cacao powder is a deep dark brown, not black; but it darkens and blackens when used in recipes. Here's the thing: If we got the powder itself to the point of being pitch-black, it wouldn't taste that good; in fact, it would probably taste terrible! We've crafted a super-alkalized dark cacao powder that is well-rounded and great all across the board – it has a wonderful flavor profile and produces a very dark result when used in a recipe! To reiterate, if we alkalize to the point of a black powder, we run the risk of the powder being too bitter and having a "burnt" taste. We're proud of our premium quality, single-origin, certified organic, allergen-free cacao. Our powder is above and beyond just a coloring agent; it's a high quality cacao that is also flavorful and capable of producing absolutely delicious results! 

In addition, organic regulations put limits on the alkalizing agents and the amount that can be used. Non-organic black cocoa is not subject to this.

Depending on the recipe and how much of our powder you use, it certainly does produce a black result.