To address the occasional "it's not black enough" or "the powder is a dark brown" cry, here's the thing: If we got the powder itself to the point of being a pitch-black color, it wouldn't taste that good; in fact, it would probably taste terrible! We've crafted a super-alkalized dark cacao powder that is well-rounded and great all across the board – it has a wonderful flavor profile and produces a very dark result when used in a recipe! To reiterate, if we alkalize to the point of a black powder, we run the risk of the powder being too bitter and having a "burnt" taste. We're proud of our premium quality, single-origin, certified organic, allergen-free cacao, and are sorry to hear that some people would prefer tar powder instead! ;) Do you want to enjoy the flavor of what you're paying for, or are you simply looking for a coloring agent? Our powder is above and beyond just a coloring agent; it's a high quality cacao and it's absolutely delicious! 

In addition, organic regulations put limits on the alkalizing agents and the amount that can be used. Non-organic black cocoa is not subject to this. But depending on the recipe and how much of our powder you use, it does indeed produce a black result. Try our Black Velvet Cake recipe!